Joann is building a product
i design things.
i think design can change things.
i think the things we design are just as important as the things we choose not to.
i think we should design things that do the things we don't enjoy, and make the things we do enjoy, even better.
i think there are too many things.
i think there should be fewer, but better things.
the best things. an optimal amount.
San Francisco, CA
San Francisco, CA
San Francisco, CA
Freelance Product Designer
Freelance Product Designer
Freelance Product Designer
What I'm about
WHERE I'M FROM 🌏
Seoul-born, SoCal + Bay Area–raised (with a quick NYC detour). Creativity runs in the family—my dad designed physical products, my mom designed clothes, so making things is kind of my default setting.
WHAT I USED TO DO 🎨
I grew up a fine-arts kid, painting and taking photos, which still shapes how I think about composition, color, and storytelling.
WHAT I DO NOW 🧩
I’m a Product Designer who turns complex workflows into friendly, intuitive experiences. I’ve worked across POS, fintech, medical AI, and internal CRM tools—shipping work from concept to production. I move fast, think in systems, and team up with PM and engineering to make sure high-value ideas actually see daylight (don't get stuck in Figma files).
WHERE I'M AT NOW 🌤️
I live in Walnut Creek, California, and when I’m not designing, I’m usually driving toward the coast, the redwoods, or whatever place has the best night view.
WHAT I'M LOOKING FOR 🚀
A curious team, bold challenges, big ambition, and work that makes a real impact.
Experience
Founding Product Designer • 2025 - Current
Currently leading design for gaming e-commerce web project in collaboration with leadership, ideating upcoming features, integrating business objectives, and using high-fidelity designs to refine the prototype and advocate for the product’s long-term design vision.
Product Designer • 2025 - 2025
Designed for an AI-driven surgical robotics startup, defining the product and transforming complex surgical robotic workflows into simple, intuitive interfaces.
Freelance Product Designer • 2023 - Current
Built end-to-end design and implementation of mobile ordering, banking, employee management, and loyalty program features across mobile and tablet POS platforms, ensuring accessibility for over 100,000 users.
UIUX Designer • 2022 - 2023
Improved profitability and operational efficiency by leading end-to-end design for client projects and aligning outcomes with key business objectives.
UIUX Designer • 2021 - 2022
Redesigned onboarding experience for first-time user experience (FTUX) by mapping and streamlining core user flows and collaborating directly with C-level executives.
Skills
Product Design
Product Strategy
Responsive Design
Prototyping
User Research
Figma, Adobe, etc
Tools I work with
Tools I work with
What I'm about
WHERE I'M FROM 🌏
Seoul-born, SoCal + Bay Area–raised (with a quick NYC detour). Creativity runs in the family—my dad designed physical products, my mom designed clothes, so making things is kind of my default setting.
WHAT I USED TO DO 🎨
I grew up a fine-arts kid, painting and taking photos, which still shapes how I think about composition, color, and storytelling.
WHAT I DO NOW 🧩
I’m a Product Designer who turns complex workflows into friendly, intuitive experiences. I’ve worked across POS, fintech, medical AI, and internal CRM tools—shipping work from concept to production. I move fast, think in systems, and team up with PM and engineering to make sure high-value ideas actually see daylight (don't get stuck in Figma files).
WHERE I'M AT NOW 🌤️
I live in Walnut Creek, California, and when I’m not designing, I’m usually driving toward the coast, the redwoods, or whatever place has the best night view.
WHAT I'M LOOKING FOR 🚀
A curious team, bold challenges, big ambition, and work that makes a real impact.
Experience
Founding Product Designer • 2025 - Current
Currently leading design for gaming e-commerce web project in collaboration with leadership, ideating upcoming features, integrating business objectives, and using high-fidelity designs to refine the prototype and advocate for the product’s long-term design vision.
Product Designer • 2025 - 2025
Designed for an AI-driven surgical robotics startup, defining the product and transforming complex surgical robotic workflows into simple, intuitive interfaces.
Freelance Product Designer • 2023 - Current
Built end-to-end design and implementation of mobile ordering, banking, employee management, and loyalty program features across mobile and tablet POS platforms, ensuring accessibility for over 100,000 users.
UIUX Designer • 2022 - 2023
Improved profitability and operational efficiency by leading end-to-end design for client projects and aligning outcomes with key business objectives.
UIUX Designer • 2021 - 2022
Redesigned onboarding experience for first-time user experience (FTUX) by mapping and streamlining core user flows and collaborating directly with C-level executives.
Skills
Product Design
Product Strategy
Responsive Design
Prototyping
User Research
Figma, Adobe, etc
