Flint

New onboarding improves usability metrics & conversion

ROLE

UIUX Designer

TEAM

5 Product team members

TOOLS

Figma, Notion

TIMELINE

2021

DESCRIPTION

Flint is a friendly go-to wallet for DeFi and NFTs. Before I was brought in to redesign the platform, users faced immediate friction: too many wallet options, unclear guidance, technical jargon, and inconsistent UI, leading to hesitation and setup drop-off.

CONTEXT

My role was to redesign onboarding so that first-time users could set up a wallet quickly and feel confident doing it. The new experience unifies mobile and web chrome extension flows: copy, visuals, and interactions—so the product feels consistent from the very first screen.

https://flintwallet.com
https://flintwallet.com
https://flintwallet.com

Challenge

How might we guide beginners through wallet setup: create, restore, or connect a wallet—with clear language, fewer steps, and a consistent look across platforms?

How might we guide beginners through wallet setup: create, restore, or connect a wallet—with clear language, fewer steps, and a consistent look across platforms?

How might we guide beginners through wallet setup: create, restore, or connect a wallet—with clear language, fewer steps, and a consistent look across platforms?

Constraints

We had to keep strict security practices (especially around seed phrases), reuse existing engineering infrastructure, and ship improvements to both mobile and extension at the same time. The work also needed to lay a small but durable visual system we could extend to future features.

Research

Our team collaborated closely to identify where and why users were struggling during onboarding. We ran focused usability sessions with first-time and light crypto users, documenting their journey from the first screen to account setup. Alongside testing, we conducted a full audit of the onboarding flow—reviewing UX writing, visual hierarchy, and consistency—to identify unnecessary complexity and missing feedback.

Out of many issues identified, three stood out as clear problems for users and the business:

  • technical jargon confused beginners and increased drop-off

  • inapporiarte CTAs made the “next step” unclear

  • visual inconsistencies weakened users' trust and brand credibility

Iterations

With the senior designer and PM, I built quick prototypes for the mobile and Chrome extension, focusing on simplifying onboarding steps and reducing friction. We discussed the pros and cons of each direction and quickly iterated on a model that would best improve the experience for first-time users:

Before
After

Layout improvements

The first release focused on improvements in how we used screen space on different devices.

Entry point improvements

User-friendly step-by-step onboarding with progress indicators and short guidance to improve clarity and reduce drop-offs.

Visual consistency

Worked with engineers to align components and interactions across mobile and Chrome extension, ensuring a consistent experience.

Before
After
Before
After

Key Features

Abstract image used as a placeholder for this design project
Abstract image used as a placeholder for this design project
Abstract image used as a placeholder for this design project

Unified Visual Language

Together with the senior designer, I helped establish a consistent visual foundation across mobile and extension. We defined shared typography, spacing, and color tokens that improved readability and brand cohesion. This alignment not only built user trust but also simplified developer implementation by ensuring both platforms followed the same design logic.

Abstract image used as a placeholder for this design project
Abstract image used as a placeholder for this design project
Abstract image used as a placeholder for this design project

Step-by-Step Onboarding

As a team, we redesigned onboarding into a guided, linear flow. Each screen focused on a single task with clear progress indicators, allowing users to move forward with confidence. By revealing information gradually and reducing cognitive load, we made setup faster and easier for first-time crypto users.

Abstract image used as a placeholder for this design project
Abstract image used as a placeholder for this design project
Abstract image used as a placeholder for this design project

User-friendly Microcopy & Inline Help

Working closely with the senior designer and product manager, we rewrote technical copy into clear, approachable language. Helper text and tooltips were added directly where users needed context—explaining terms like “seed phrase” or “hardware wallet” without overwhelming them. This collaborative rewrite made the experience more inclusive and user-friendly.

Takeaway & Reflection

We delivered a production‑ready onboarding system for Flint Mobile and Flint Chrome Extension, backed by a solid design system (tokens, core components, and copy guidelines). In testing, more users finished setup, made fewer errors, and reported higher confidence on first run. The shared foundations now support future wallet flows without re‑solving the same problems.

Result: Faster completion, fewer drop‑offs, and higher first‑session confidence in testing.

Flint

New onboarding improves usability metrics & conversion

ROLE

UIUX Designer

TEAM

5 Product team members

TOOLS

Figma, Notion

TIMELINE

2021

DESCRIPTION

Flint is a friendly go-to wallet for DeFi and NFTs. Before I was brought in to redesign the platform, users faced immediate friction: too many wallet options, unclear guidance, technical jargon, and inconsistent UI, leading to hesitation and setup drop-off.

Flint is a friendly go-to wallet for DeFi and NFTs. Before I was brought in to redesign the platform, users faced immediate friction: too many wallet options, unclear guidance, technical jargon, and inconsistent UI, leading to hesitation and setup drop-off.

CONTEXT

My role was to redesign onboarding so that first-time users could set up a wallet quickly and feel confident doing it. The new experience unifies mobile and web chrome extension flows: copy, visuals, and interactions—so the product feels consistent from the very first screen.

This case study is currently in progress. Check back soon for more details.

This case study is currently in progress. Check back soon for more details.

This case study is currently in progress.
Check back soon for more details.

© Joann Kim All rights reserved.
© Joann Kim All rights reserved.
© Joann Kim All rights reserved.

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